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Brandt places in nat'l Subway competition PDF Print E-mail
Written by Holyoke Enterprise   

Businesses have always made an effort to meet their customers where they are, and now the place to be, many have noticed, is Facebook.

Over the last couple months, Holyoke’s Becca Brandt has popped up in newsfeeds more often than usual, as she participated in the Subway High School Heroes competition.

The contest was designed to give high school students a chance to be recognized for various inspirational achievements, and Brandt finished the competition in 10th place nationwide.

Brandt’s involvement in the competition started when her father, Jerry Brandt, nominated her as a Colorado high school hero. He created a profile outlining Becca’s high school activities and submitted a statement about why he sees his daughter as a hero.

Among the reasons was her constant dedication to many high school organizations and activities. Brandt has participated in softball, basketball and track throughout her four years at HHS. As an athlete, she also enjoys being a member of Fellowship of Christian Athletes, where she serves as a student leader.

In addition to sports, Brandt contributes to her high school as a member of FBLA and FCCLA. She has also been a part of the drama department, acting in high school plays and musicals for the last four years.

With her contest profile created, Brandt was entered in the preliminary voting pool, where Facebook users had up to five votes per day to use toward any nominee. During the first round, students were competing to be in the top 10 within their own state to move on to the final pool of competitors.

Brandt placed second against the other Colorado nominees and she moved on to the national round. There, the tallies were reset at zero, and voters had two weeks to support their favorite nominees. This is the point when things started to heat up for Brandt.

In those two weeks, Brandt received over 7,000 votes. While her initial support came mostly from close friends and family, Brandt noticed that in the final round people that she didn’t even know were casting their votes for her.

The beauty of a Facebook based competition is that word spreads like wildfire. Brandt commented many community members not only voted for her, but spread the word to their own friends to cast their votes.

In the final days of the contest, Brandt was really able to see the support of her small-town community, and she noted she is very thankful for all the time people took to show their encouragement.

As the contest came to a close, votes continued to come in, making it a close finish. The final count revealed that Holyoke’s nominee had come in 10th place.