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Fact or Fiction? Cash and Carry store to open Wednesday PDF Print E-mail
Written by Holyoke Enterprise   

These stories from local history are sometimes so extraordinary it’s hard to believe they actually happened. Check out ‘fact or fiction’ stories: they’re actual Enterprise news clips reprinted from the past.

 Holyoke’s self-serve Cash and Carry store will open next Wednesday, according to the present plans of the proprietor, S.T. Thompson. The enterprise will occupy the building formerly used by the Lantz Fruit Store, the first store west of the First National Bank. It will occupy the remainder of that building.

Mr. Thompson plans an innovation in Holyoke business houses with his self-serve store. It will be run on exactly the same plan as the famous Piggly-Wiggly stores, and the sort of establishment is becoming popular everywhere.

The customer in one of these places waits on himself. All goods are on the shelves, within easy reach of the purchaser who passes along the aisle with a basket which he receives as he enters the building. Each article is plainly marked, and after a customer has chosen all the groceries that he wishes, he passes out by the cashier, who tells him the total amount of his purchases, and he pays for his purchases, and goes out.

The system saves much time for the customer, and materially cuts the price of the article by the saving in clerk hire. Every article is seen marked with the price, before it is purchased, and no one can be dissatisfied with his purchase.

The building which Mr. Thompson has secured is now being remodeled in preparation for its occupancy by the new store Wednesday. Much shelving has been put in, and the room makes an ideal one for such a business. That building has nearly always been occupied by a grocery store since it was first erected, and with the store rooms and large basement is a very favorable location for a Cash and Carry grocery.

Holyoke Enterprise
July 13, 1922