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Johnsons open Holyoke Dragon Headquarters PDF Print E-mail
Written by Chris Lee   
Needing some more Dragon apparel for those Holyoke sporting events? Dave and Sheila Johnson have come to the rescue. With school starting this week, Dragon fans are encouraged to stop by to see what is available at the Holyoke Dragon Headquarters. If it isn’t on the shelf, they can order and make it just the way fans want.

The Johnsons, who own Holyoke Cleaners at 105 S. Baxter Ave., decided to close part of the store down in early July.

When repairs to the washing machines and dryers got to be too much, the couple decided to close down the laundromat side of things. They still accept dry cleaning and have recently upgraded their machine. They went from being able to handle 13 pounds to roughly 40 pounds of laundry.

They also accept drop-off laundry throughout the week as well.

About a year ago, they purchased an embroidery machine and began offering shirts and hats as part of their business. Sheila said they were asked by many people beforehand if they offered embroidery and decided to go ahead and give it a try.

The laundromat side of the building is now full of shirts, hats, coats, scarves and hoodies that display the Holyoke Dragon logo. As of Monday, Aug. 20, the Johnsons weren’t quite settled on a name for their new venture but were leaning toward Holyoke Dragon Headquarters.


Sheila and Dave Johnson have added an embroidery section to their business location at 105 S. Baxter Ave. in Holyoke. Sheila wasn’t quite set on the name of it as of Monday, Aug. 20 but liked “Holyoke Dragon Headquarters.” They closed the laundromat portion of their business in early July and have expanded the embroidery aspect of their operation.  —Enterprise photo


In addition to the Dragon apparel, Sheila has a bunch of jewelry, purses and flip-flops for sale. A lot of the items are adorned with shiny and blingy decorative pieces.

The couple also offers screen printing and transfers. Sheila is excited about her blingy transfers. Some of the shirts have “Dragons” or “Holyoke” spelled out in flashy crystals.

Customers can even design their own logo or graphic and have it digitized and applied to clothing.

A catalog is available for customers to pick out new shirts and apparel or people may bring in their own clothing to be embroidered or screen printed.

Holyoke Cleaners and the new Dragon business is open 8 a.m.-5:30 p.m. Monday-Friday and can be reached at 854-2214.



Holyoke Enterprise Aug. 23, 2012