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Internet, social media a popular trend for mom food shoppers PDF Print E-mail
Written by Holyoke Enterprise   

Comparison shopping is a way of life for many consumers. In an effort to save a few dollars here and there, shoppers take many routes to get a deal, including utilizing some digital help.

A recent report shows women, and mothers in particular, are increasingly turning to social media and store websites as a means to making food shopping decisions.

According to the report “Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends,” which was produced by Packaged Facts from data compiled by the Experian Simmons National Consumer Study, mothers are 43 percent more likely to go online to gather coupons and 38 percent more likely than other shoppers to look at store websites.

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Holyoke Enterprise October 3, 2013