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Customer connection a goal for growing, thriving businesses PDF Print E-mail
Written by Holyoke Enterprise   

Establishing and maintaining a lasting connection with customers is a goal for businesses big and small. Nowadays, accomplishing that goal is easier than ever before, as businesses can take advantage of the Internet and social media to keep in touch with their customers and keep those customers abreast of sales or special offers.

But as effortless as it can seem to maintain a connection with customers, establishing the initial connection that makes customers want to bring back their business time and again can be more difficult. While a great product or service is at the core of every successful business, savvy business owners know the value of connecting with their customers on a deeper level.

The following are some simple ways businesses big and small can connect with their customers.

—Share the company’s history. Sharing the history of the business is a simple yet effective way to establish a personal connection with customers, many of whom may enjoy learning how the business started, especially if it overcame difficult odds before ultimately becoming successful.

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Holyoke Enterprise December 4, 2014