Pictured from left are Mike Meth, 4Rivers Equipment general manager; Ryan Winberg, 4Rivers Equipment corporate sales manager; John Shearer, 4Rivers Equipment CEO; Owen Palm, 21st Century Equipment CEO/president/founder; Terry Gass, 21st Century Equipment vice president of sales; Ann Palm, 21st Century Equipment vice president of human resources; Matt Ciesielski, 21st Century Equipment vice president of aftermarket; Keith Kreps, 21st Century Equipment COO; and Mark Romer, 4Rivers Equipment chairman of the board. — Courtesy Photo
4Rivers Equipment Ag merges with 21st Century to fuel a stronger, more innovative future
Effective June 12, 4Rivers Equipment’s ag division will merge with 21st Century Equipment to create a 26-store organization serving western Nebraska, eastern Colorado and southeastern Wyoming. 4Rivers Equipment will continue to grow its construction division separately.
This merger, which is subject to approval by John Deere, combines the forces of two leading companies in the industry, creating a stronger, more innovative team that is better positioned to meet the evolving needs of its customers.
The decision to merge was made after careful consideration and with the ultimate goal of enhancing customer service. By combining resources, expertise and technology, the merged company will be able to provide enhanced support to customers.
4Rivers Equipment and 21st Century Equipment firmly believe that this transaction ushers them into a new era, enabling them to provide laser-focused customer support. Together, they will be better equipped to build on their mission of providing industry-leading product support. The combined company is committed to making the transition seamless for everyone involved and will continue to provide the same level of excellence.