Colorado Concierge training planned by tourism office

    The Colorado Tourism Office has convened a statewide Colorado Hospitality Advisory Group to shape a new workforce training platform aimed at turning frontline workers into Colorado experts and training them in Colorado-style customer service.
    A key goal of the training is to position frontline workers across the state to inspire the visitors they serve to seek out more experiences, especially in the state’s lesser-known destinations, to generate powerful word-of-mouth and generate even more economic impact from travelers.
    “Our goal is to transform service counters across the state into concierge desks,” said CTO director Cathy Ritter. “By giving frontline workers a chance to become a Colorado Concierge, we can help foster amazing 1:1 experiences that can transform a traveler’s time in our state into an experience they’ll never forget, take them to places they never would have found on their own and inspire word of mouth about Colorado that money just can’t buy.”
    The new online customer service training, set for launch by June 30, will be available free of charge as a resource for all Colorado businesses. The training platform will include digital badging, certifications and other incentives for workers to complete various modules as well as the full training suite.

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