Travel Nebraska, have a great steak, win prizes

After a successful launch of the Nebraska Beef Passport in 2021, the state’s Beef Council has launched its 2022 program.

The campaign kicked off May 1 and features more than 40 restaurants across Nebraska that serve outstanding beef.   

The program, funded by Nebraska beef producers through the Beef Checkoff, urges people to visit participating restaurants where they can order their favorite beef menu items, earn stamps and be entered to win prizes.

The goal of the program is to highlight Nebraska’s beef industry while encouraging beef meal purchases at local restaurants throughout the state.    

“We had a tremendous response last year, and we’re looking forward to even more participation as we expand the program,” said Adam Wegner, director of marketing for the Nebraska Beef Council.

In 2021, the program’s first year, Wegner said 18,000 Beef Passports were requested in more than 600 communities.

Wegner said what got them going down that path of starting the Beef Passport last year was the aftermath of COVID-19.

“Last year, everything was opening back up after the pandemic, and with the food service industry taking such a hit, we got to thinking maybe this would be a way to help,” he said.

“It was perfect timing. People were getting out again, and it was well received.” Along with that, Wegner said he always thought highlighting places in Nebraska that serve great beef was something to pursue.

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